Extend the life of your fruit and veggies by weeks!

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Are You Wasting Money on Fruit & Veggies That Go Bad Too Quickly?

Did you know the average household is throwing out a total of £720 worth of food every year? That’s enough to pay for a luxury holiday abroad or even a new designer handbag. 


Time to start thinking about how we store our fruits and veggies!

*Source:  LoveFoodHateWaste.com

Goodbye Food Waste! Hello Long Lasting Fruit And Veggies!

The new FridgeSmart storage system by Tupperware preserves the texture, flavour and nutrients of your fruit and vegetables, extending their best-before date, keeping them fresher up to three weeks longer than other regular food storage containers. 

Goodbye Food Waste! Hello Long Lasting Fruit And Veggies!

The new FridgeSmart storage system by Tupperware preserves the texture, flavour and nutrients of your fruit and vegetables, extending their best-before date, keeping them fresher up to three weeks longer than other regular food storage containers. 


FridgeSmart Containers Pay For Themselves After Just One Month

Our secret is in the design. FridgeSmart containers feature advanced ACE™ technology and a three-way venting system, which regulates the flow of oxygen and carbon dioxide inside the container, creating an optimal environment for fruit and vegetables that helps keep them fresher for longer, saving you up to £60 a month in food waste.

10 Year Warranty & Guarantee

Committed To Creating A Sustainable Future

Trusted In Kitchens For Over 75 Years

Approved By Top Food Scientists

FridgeSmart ACE Technology

The patented ACE technology in FridgeSmart containers helps you control the environment of your produce.


01

Adaptable Venting

Long lasting adjustable three-way vent system allows you to control the environment of your produce by regulating the flow of oxygen and carbon dioxide, helping food stay fresher longer. 

02

Built-in Grid Pattern

Keeps the food separate from moisture and helps produce breathe in an ideal atmosphere, delaying the time needed for them to go bad.


03

Perfect Stacking

The FridgeSmart container grid pattern also allows you to stack multiple containers on top of each other without lowering their ventilation efficiency.

04

Easy To Use
Handy produce chart and QR code helps you identify where the venting slider should be positioned for different produce stored.
  • So, How Do We Keep Your Produce Fresh?

Even after being harvested, fruits and vegetables continue to “breathe” by exchanging beneficial oxygen for carbon dioxide.


FridgeSmart containers’ 3-way venting system balances the flow of oxygen coming in and carbon dioxide going out, which regulates the atmosphere inside the container. Some fruits and vegetables require more oxygen than others to stay fresh and crisp.


FridgeSmart containers allow you to store produce from the same “breather” group–low, medium and high–together, keeping foods fresher longer.

  • What Makes FridgeSmart Containers So Efficient?

Our intelligent FridgeSmart food containers uses a patented 3-way venting system technology called Atmosphere Climate Control (ACE). The ACE technology regulates the airflow and atmosphere inside the container by balancing the flow of oxygen coming in and carbon dioxide going out.


This system was designed in collaboration with top food scientists from the University of Florida and Tupperware.


We have such a passion for intelligent design technology that NASA approached us about supporting its mission to grow vegetables in space.

  • What Are The 3 Different Slider Settings?

Slider can be used in 3 different positions depending upon the items stored:


Half Open - Align the tab with the half circle on the pictogram. Use this option for light venting for medium breathers.


Closed - Align the tab with the fully etched circle in the pictogram. Use this option for low breathers.


Fully Open - Align the tab with the hollow, glossy circle on the pictogram. Use this option for high breathers.

Hear What People Are Saying About FridgeSmart:

"Things just stay unbelievably fresh for a long time."

"My FridgeSmart set is absolutely brilliant. Things just stay unbelievably fresh for a long time. It's fantastic!


My friends call these Tupperware magic. The magic to me is the money I'm saving."

- MARIAN E.

"There's Science backing This Up."

"Recently I got exposed to FridgeSmart. I buy a lot of vegetables and fruits. You know what, they go off pretty quick. So this is ideal for me!


These products from FridgeSmart what it does is it keeps them fresh. They taste better, it saves me a lot of money because they last longer (which Scotsman like!) and time. I don't need to drive to the store to replenish the vegetables and fruits. 


And the thing is these aren't just storage containers. There's science backing this up. And no surprise these come from Tupperware."

- GLENN R.

"There's Science backing This Up."

"Recently I got exposed to FridgeSmart. I buy a lot of vegetables and fruits. You know what, they go off pretty quick. So this is ideal for me!


These products from FridgeSmart what it does is it keeps them fresh. They taste better, it saves me a lot of money because they last longer (which Scotsman like!) and time. I don't need to drive to the store to replenish the vegetables and fruits. 


And the thing is these aren't just storage containers. There's science backing this up. And no surprise these come from Tupperware."

- GLENN R.

"It really does Work."

"My mum recommended the FridgeSmart containers. What a difference they've made. My salad greens, they last so much longer. Things I used to throw out after just a few days stay fresh and amazing for weeks longer.


I love this product because it really works. It works wonders. And it's also been great for helping organise my fridge and keeping it tidy. 


I rarely give five stars to anything but this really impressed me. Classic Tupperware product. Great invention, It really does work.

- ANEELA Q.

10-Year Guarantee

Tupperware® products are legendary for their high quality and longevity, so we’re proud to back up our already durable products with an extensive warranty and guarantee.

Here's Why You Should Use FridgeSmart Containers

  • SAVE MONEY
    Stop wasting money on food that spoils. Now you can use every fruit and vegetable you paid for.

  • SAVE TIME 

    With your fruit and vegetables staying fresh for up to 3 weeks, you need fewer “restock” trips to the supermarket or the local farmer’s market.

  • STAY HEALTHY

    With FridgeSmart, you can be confident that your produce is fresh for a while, allowing you to enjoy perfectly healthy fruit and veggies.

  • ENJOY FOOD MORE 

    FridgeSmart containers preserve flavours, nutrients and texture so you can enjoy better tasting food, longer!

  • BE CLEAN & ORGANISED

    Airtight, leak-proof and stackable containers keep your fridge organised and dirt free.

  • BETTER FOR ENVIRONMENT

    A BPA free, single use alternative that can help reduce CO2 emissions by reducing household food waste.

13,417+ Happy Customers

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Save £500 a year With FridgeSmart

  • The UK throws away 9.52 million tonnes of food per year

  • This emits 25 million tonnes of CO2e – more than Kenya’s total annual emissions

  • 41% of this food is thrown away because it hasn’t been used in time.

  • The consumable food we wasted in 2018 cost the UK a total of £19 billion.

  • If you split that between all of the UK’s 27.8 million households, each home would save, on average, £496 per year.

  • The most thrown away food group in the country is fresh vegetables & salad, which makes up 28% of edible food waste.

Approved By Top Food Scientists And NASA

FridgeSmart Containers were designed in collaboration with top food scientists from the University of Florida. NASA also approached Tupperware® about supporting its mission to grow vegetables in space.

“There is no doubt that FridgeSmart is superior for the storage of many fruits and vegetables in the home refrigerator”

- Drs. Donald J. Huber and Steven Sargent. 

(Professors of post-harvest horticulture, University of Florida/IFAS)

People Often Ask

Q. What's included in the set?

The 4 piece starter set includes:

- Two 1.8 L Small Deeps

- One 4.4 L Medium Deep

- One 1.8 L Medium

Q. Why should I buy Tupperware® products?

There's only one Tupperware® brand. Our ideas are often imitated, but never duplicated.


At Tupperware, we are always thinking about the latest and greatest when it comes to trends and how we can continue to bring you products and solutions loved and trusted over our 75-year history. We’re so excited to continue building on our treasured history to bring you innovative, eco-friendly products you’ll be proud to share with friends and family alike.

Q. Does Tupperware® contain any nasty chemicals?

We are BPA Free and committed to the highest quality products made from thoroughly selected top quality materials. We put the safety and well-being of our product users first.


Our products replace single used plastic that harms nature and wildlife.


We create innovative designs made from sustainably sourced material, what we are calling ECO+.


We minimise use of resources and reduce, reuse and recycle 90% of our waste in our manufacturing processes


By 2025 we are committed to eliminate the use of single used plastic packaging by utilising alternatives, such as packaging made of compostable material.

Q. What is the Tupperware® Guarantee?

Tupperware® products are legendary for their longevity, but things do happen, so we’re proud to back up our already durable products with an extensive warranty and 10 year guarantee. Tupperware® brand products are warranted by Tupperware against chipping, cracking, breaking or peeling under normal non-commercial use for the lifetime of the product. To submit any warranty requests, please contact us.

Q. Are they dishwasher safe?

Yes, FridgeSmart containers are dishwasher safe and fridge safe.

Q. What are the products made of?

BPA Free, dishwasher safe and fridge safe plastic.

Q. Can I store different fruits from the same category together in containers?

Yes, fruit and vegetables belonging to same category can be stored together.

Q. How do I clean FridgeSmart Containers?

Always clean and dry your product before first use.


All parts of the FridgeSmart are dishwasher safe.


It's not necessary to remove the slider each time you wash and dry the seal.


Dry the inside of the container thoroughly before each use.


Dry well before nesting when not in use.


Use a low temperature program on your dishwasher to save energy and protect the environment.

Q. How do I store my product when it’s not being used?

Always store without lid to avoid humidity to stay inside the base and create mould.


Bases nest comfortably together for optimal space savings when not in use.


To save space by nesting containers of different heights, place taller containers into flatter containers.


You can also nest FridgeSmart containers with the Cool Mates range.

Q. How do I get in touch?

You can contact us at hello@tupperwaredirect.co.uk for general inquiries and updates regarding your order. We typically respond within 3 hours during business days and we are available 24/7.

Q. Where are Tupperware products produced?

We have manufacturing plants in Belgium, the United States, Mexico, China, Portugal, South Africa and more!

Q. How long does shipping take?

Standard shipping takes from 2 to 3 business days. If you are in a rush, we do offer next-day delivery.

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More Happy FridgeSmart Customers:

"I highly recommend it."

"One of my bugbears is literally just wasting food that you've bought. Fruit and vegetables, as you know, just go off in the fridge after about three or four days. 


Tupperware has made this fabulous product called FridgeSmart. Now it's very clever in the way that it basically prolongs the life of the fruit and vegetables for about three weeks.


So not only does it save you money, it saves you time in going back to the shop and it saves you putting really good foods into the bin. I highly recommend it."

- JOANNA G.

"I highly recommend it."

"One of my bugbears is literally just wasting food that you've bought. Fruit and vegetables, as you know, just go off in the fridge after about three or four days. 


Tupperware has made this fabulous product called FridgeSmart. Now it's very clever in the way that it basically prolongs the life of the fruit and vegetables for about three weeks.


So not only does it save you money, it saves you time in going back to the shop and it saves you putting really good foods into the bin. I highly recommend it."

- JOANNA G.

"Brilliant product!"

"Being a man I didn't really know what it meant but my cucumbers, my lettuce, everything just all went off in the fridge. I threw so much stuff away.


Got this thing and thought, what's the gimmick? But it works! You just put your lettuce in there, your cucumbers in there and it works fantastic.

Keeps it all fresh for weeks. Brilliant product."

- Mick M.

"Buy one. You'll love it!"

"I just found out what one is and I am amazed by it. I live on my own. Sometimes you have to buy things and you waste a lot. Especially things like cucumbers. It's not cheap to buy half a cucumber, it's cheaper to buy a whole one. But then it's false economy because you lose half of it when it when it goes soggy in the fridge.


Not anymore! I tried it out in here. It was amazing. It lasted for at least 2 weeks. It's done it with so many other things. There's all the strawberries that you waste, the raspberries. Anything you want, you can put it in here. It exceeds its living by date and you save money. Simple as. Buy one. You'll love it!"

- PAULA C.

"Buy one. You'll love it!"

"I just found out what one is and I am amazed by it. I live on my own. Sometimes you have to buy things and you waste a lot. Especially things like cucumbers. It's not cheap to buy half a cucumber, it's cheaper to buy a whole one. But then it's false economy because you lose half of it when it when it goes soggy in the fridge.


Not anymore! I tried it out in here. It was amazing. It lasted for at least 2 weeks. It's done it with so many other things. There's all the strawberries that you waste, the raspberries. Anything you want, you can put it in here. It exceeds its living by date and you save money. Simple as. Buy one. You'll love it!"

- PAULA C.

"Absolutely Epic"

"It has this ability to keep your food fresh for so much longer. We are now two weeks into salad, chives and celery, all still perfectly fresh. Really crunchy. Blooming marvellous.


So I love my Tupperware that nows go back in my fridge!"

- FRAN T.

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